Me and the world of social media platforms, where should I belong to conquer success in business and in life?
Seek and you shall find.
That was my answer in this journey of entrepreneurship. And being a coach, I truly learned to follow my intuition (my hut: heart+gut) to help me find success and eliminate barriers. This led me to connect with Ferko from the land of fire and ice – Iceland.
Frantisek Borsik (Ferko) struck me as a person who is driven and daring to find success.
He gave me a personalized and educational social media strategy that I would like to share with you, with Ferko’s permission as well. Here are my learning and his input:
1. Have a great website. Change it. Update. Be progressive.
Ferko said: First of all, before initiating any campaign in Google (or any other platform, possibly) you need to have a brand new web site. (Many reasons why. Google crawlers/spiders will consider your current web site like “poor” and Google will assume that you are not delivering good user experience on your web site in the first place, and therefore you will “earn” bad Quality Score).
The picture with big “P” or the equation of all equations in Google advertising: http://www.blurbpoint.com/blog/wp-content/uploads/2013/09/SEA.png
He emphasized that all my social media platforms must be all linked together to obtain message consistency, in other words that’s just how proper branding works.
2. Mobile web site – it’s a must!
He said that: To demonstrate inevitable of having a mobile website today, some simple facts:
I strongly do believe that after all this points you will come to realization that: (a) You need proper mobile web site or (b) at least a “m.Your_website.ca” version of your website (cheaper, but not as good as proper mobile website).
To add even more emphasis…3 simple characters: IBM
http://ibmmobilefirst.tumblr.com — They see the future. And future is MOBILE (think smartphones, tablets and even wearables like Google Glasses, Google Watch etc.).
3. Logo – this is my brand.
He said that: Must be the same all over your online presence. In your’s email signature, through all your websites and blogs up to all social media profiles (should be visible even on your FB and Twitter, as we agreed to use both your personal accounts for business purposes too).
4. Social Media Marketing. You must be out there!
He said: So far we have FB and Twitter (profiles will be assessed and updated, settings changed if necessary). We need to open up:
LinkedIn (company profile)
— we should consider even Pinterest, YouTube and Instagram: http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
Plus we need to assess and probably reinforce all your presence on websites of associations of coaches and everything that You are a member of and it’s related to your business.
— then, “share” buttons every where, on all websites/blogs…to lead visitors to share/tweet/like/whatever you are posting.
5. Be a true expert. Give it for free.
I was a little uneasy about this. My friendly Saboteur would say: “Are you kidding yourself? Who will pay your bills/ rent?”
However, I found value to what he meant that: “lessons” are showcases of what I can do.
He said: Provide free Skype chat with potential client or anything like that.
Followed by with a little bit of reassurance, he said: we will discuss that and we will find something great!
6. Use what I can leverage.
Ferko even considered using my background as a Filipino to leverage this.
He said: I know that most of them are bilingual or even trilingual…but what about having a language version of your site even in Tagalog? For example, here in Iceland – literally 95% of the people speak English, but still – they really like all the people living here speak icelandic and you can approach them much better with icelandic etc.
I mean, I don’t know if it’s the same or similar for Filipinos…but I want just to ask.
Besides that, I believe that you have “product” tailored specifically for them, right?
Whether I will leverage it or not, he considered this point seriously for me. As for me, it’s a definite to think about that I could adapt or not.
7. Take advantage of the social media platforms. Continue to leverage the tech generation.
He said:…for example: “YouTube (although owned by Google) is the world’s second largest independent search engine. Every second of every day, 1,140 searches are performed on YouTube. Every minute, 100 hours of video are uploaded to YouTube.
— in translation – You need to be there.
“Facebook, Twitter, Google+ and LinkedIn have very sophisticated search engines. Results can be filtered by name, gender, subject, geography, companies, and schools – however you want to slice and dice it. ”
— You are searching, but more importantly, all the people out there are doing it. And they will do it even more in the next years..
8. Be a Linkedin Influencer. I say what?!
He said: It’s so..EASY .-)
When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network, and has the ability to reach the world’s largest group of professionals.
9. Headshots. Get one! It’s a must. So pucker up and put on your best foot forward (literally).
Ferko was not only my social media strategist/ consultant but my stylist (just being humorous). He made sure that I get professional headshots to use in all my social media profiles particularly in my website.
Well, I was proud to say I was ahead with him about this. But, I appreciate how thorough he is taking his role in my business.
I hope you found value here that you can use. You can connect with Ferko at Lindkedin as Frantisek Borsik if you would like a personalize strategy for your business.
Well, that’s it for now. My assignment from Ferko, I need to start working on my priorities with social media. What will be yours for your business?
When the gardener is planting his garden, he engages in making things happen. Then knowing the nature of how things grow he lets it happen. Nature takes over. The seeds follow their own blueprint, unfolding in their own design to bring bounty and beauty of the garden to fruition. The gardener does only what he needs to do: water, fertilize and weed.
Manifesting is about balancing the polarity of control and surrender. It’s balancing the involvement of your personality and the involvement of your spirit in the creation of your life’s journey – my will versus Thy Will.”
Ragini Elizabeth Michaels
The power of poweful conversation led me to obtain this quote. I met with Gregory and he shared the quote of what became the essence of our conversation. I was grateful to Gregory. I was grateful that through our exchange of ideas I gained greater clarity about my coaching practice and the essence of Avant-garde. What was the clarity? I am on a right path. Being an avant-garde is a way of life. Challenges are good. I came to a realization that I’m the sledge hammer of the barriers to possibilities.
Answer this: Who are you right now?
I was not sure what is blog hopping until Patricia Weber, whom I got connected via Linkedin, showed me the opportunity to do so . It took me awhile to understand the process. However, I found myself more intrigued on how to get others interested to hop on with me. So, I continue to wonder and wander. It was easy to say that blog hop is about opportunity to connect, expanding network and possible revenue generating platform particularly to entrepreneurs like myself.
I also realized that since reasons are purely subjective then I may as well have fun with it.
So, dear readers and followers may I present to you the reality of blog hopping, my essence of doing so and my gratitude to Amanda and Lynita who said yes to go along with me.
First, may I present to you the catalyst for me, Patricia Weber:
As Your Personal Energy Source, Patricia Weber supports and inspires introverts and baby boomers who want more energy and vitality to live life at full throttle. She is an internationally recognized expert on radio and in print as a Business Coach for Introverts. Coachville graduate, a Neuro-Linguistic Programming (NLP) Certification and two-time award winner of Peninsula Women’s Networker of the Year (only the second member in its 30 years to receive this award twice).
Featured in numerous publications such as Entrepreneur, Training, etc. she knows what it takes to be successful and happy being authentic to a baby boomer introvert style. She is having a blast bringing her many passions into living.
If you are fed up with the often uncomfortable extrovert rules, if you are tired of being tired, be ready to be inspired, follow her blog at http://www.patricia-weber.com. Her current book, Communication Toolkit for Introverts: Essential Skills for Everyday Business Success is in it’s final editing with Impackt Publishing.
My gratitude to Patricia: I sense that you are generous, fun-loving and passionate. I am grateful for offering your assistance through my challenges in blog hopping. You were patient. Your achievements are truly inspirational.
In my journey of having fun with blog hopping, I wanted to be daring instead with what I’m going to share with you: the reality of blog hopping, my essence of doing so and my gratitude to the connections I made.
I was supposed to blog hop about my writing process by answering the following questions:
1) What am I working on?
2) How does my work differ from others of its genre?
3) Why do I write what I do?
4) How does your writing process work?
I dare not to answer them. I dare to take a different leap to answer on what is important to me at this time. After all, blog hopping for me is to have fun.
The other reality I faced was getting people on board. I suddenly felt my Saboteurs enveloped me: “You are not good enough! No one likes you! You are unknown that’s why they don’t want to blog hop with you! Who are you anyways?” These are my limiting beliefs particularly writing about my “writing process.” Gosh! I don’t even know how to process my thoughts at most times.
How did I confronted my Saboteurs?
- Staying authentic.
- I let my Saboteurs to be my best friend.
- I reminded myself of the best learning thought I’ve learned thus far with my co-active coaching: “Nobody gets to be wrong.”
The essence of doing so:
To inspire and be inspired.
So, I decided to “explore the big questions” as I was inspired from my last blog post and to inspire others to do the same. Here we go:
1. The world needs….
compassion, dignity, honesty and ownership to create a better humanity.
2. I believe…
that everyone has a choice, no one can force you to agree or disagree; that a leader is a servant first; that we’re bigger that we ever dream of; and we are made for something special and we will do something special.
3. Coaching is…
my practice, a transformational journey to be daring and reaching the possibilities.
4. I find joy in…..
my conversations with family especially the smile from my sister, Marilag. Her innocence gives me the glimpse of heaven.
5. What is the purpose of human experience?
To empower one soul at a time so we can create harmony in our lives, in our relationships and community.
6. What do you know for sure?
We should never ever settle for what others have told us on what we should be. We should always create opportunities when they don’t present itself.
And right now, I’m creating this world through coaching at The Avant-garde Company because I believe that in each encounter we make, magic could happen. In every encounters you make, something special will spark a path for you to be where you wanted to be.
In order to keep the inspiration of blog hop going, I’ve tagged two of my awesome connections:
Amanda Rivera is the CEO & Founder behind Inspire Me Communications and Inspiremecafe.com. She’s been published in the Summer 2013 issue of the Law of Attraction magazine. Has a Masters in Communications- Corporate PR from Sacred Heart University, and helps small businesses and start-ups with creating an authentic and powerful digital presence.
Lynita Mitchell-Blackwell, an Attorney & CPA, is the Chief Leadership Officer of The Leading Through Living Community, a personal and professional development organization that encourages, equips, and champions people to be successful members of and leaders for their communities, in their professions, and personally. LTLC accomplishes this through individual coaching, workshops, and on-going support and opportunity identification. Lynita is also author of Leading Through Living: A Guide for Women Seeking Growth Through Leadership, a “mentor in your pocket” for women seeking practical advice to personal and professional advancement; and Editor-in-Chief of BOLD Magazine. Visit Lynita online at www.LynitaMitchellBlackwell.com or www.LeadingThroughLiving.com.
To Amanda: You are kind, free-spirit and authentic. You draw in authenticity and I admire you for that.
To Lynita: You see opportunities and you dare to take chances. I appreciate your appreciation to life.
To “blog hop”: You brought me to inspirational women featured in this blog. Such an achievement and I found hope.
Thanks for reading. Let me know your thoughts by leaving a comment below. And have fun!
All photos and bio in this post appear courtesy of the authors.
Wow! In my journey to challenge my coaching skills, Co-active Coaching Program has revealed more than skills that I can use in my practice. It showed me the strength of what I can become as a person, as a coach, as a woman and as a yearning individual.
Now, I will share with you how does “fulfillment” feels like with the hope it will evoke inspiration to your own journey to a fully lived life and more.
As for me, when I hear the word “fulfillment,” it feels like this:
- I want more!
- We are a “gift.”
- I am a gift.
- I am success.
- I am “ok” to be feisty (in a good way).
- I am ferociously loving.
- My Saboteur is not my enemy, she is my challenger and a reminder.
- As Lady Gaga says: “I’m on the edge of glory!”
Now it’s your turn. How does fulfillment feels like?
The journey of a start-up entrepreneur is arduously fulfilling and at the same time frustrating. I’m always flooded with many thoughts that sometimes it keeps me awake at night. What I passionately dislike are people who can take advantage of your vulnerability, naivety and your hunger for success. As if they can easily spot that about you and they will create an opportunity that would actually become a hurdle for you rather than a bridge towards your success. They come in masks like “I’m the one who is helping you but you have to pay me.” Well, here are my thoughts about that:
-if you feel in your hut (heart + gut) that this does not sound or feel right…trust that. Walk away and plainly just say thank you. You don’t need to give them an explanation. It is your right to say no. And from what I’ve learned from one of Jack Canfield’s success principles: be brave to say no to good things so you can do great things.
– if they tend to waver with their commitments…trust that. Be courageous enough to say you do not condone someone who can’t keep their commitments. You are already working hard to build your business therefore you do not need any laggards especially since you are paying them for their services.
As an entrepreneur, especially for a start-up, we deserve to surround ourselves with those who can uplift us. Never let anyone take advantage of you on what we can become because they said so. Don’t let anyone make you feel that you are not worthy. We deserve recognition just as any other successful business would.
Be brave. Be bold. Be authentically honest.
People come into our lives for a reason. I don’t always know the reason, I just believe that there is always a purpose in each encounter. A few weeks ago, I received an email from Mahal Hudson, a fellow life coach based in Toronto, Canada.
An inspiring story about a cupcake store in Brampton…Mom’s fight to educate the world about intellectual disability.
Blogging has given us an opportunity to break any boundaries to get us connected and expand our network. Social Media become so massive that at most times it become superficial. But it’s all up to us on how we can create relevance to any of our connections, friendships and network. Whether this benefits us in promoting our business, giving back to the community, solving mysteries or finding lost loved ones, we should take every opportunity we can to get inspiration so we can give inspiration as well.
As for me, I had the chance to share inspirations with Edwin “Ka Edong” Soriano.
These are the questions I asked him and here are his inspirations to us:
1. What do you think is your purpose in life?
I feel I discovered my purpose and looked it in the eye when I attended a seminar in October 2009. The seminar was called “Heroic Leadership Seminar” by the PSI Leadership and Success Seminars.
In the seminar, after letting go of all the masks that we wear, after choosing to go out of our comfort zone, I had the unique opportunity to have such distinct clarity with my purpose in life. After a meditation and visioning exercise, I realized just how much my life revolves around teaching — more specifically, helping other people grow.
I remember attending a retreat as a young impressionable high school student at the age of 16. I listened to such an inspiring man, Onofre Pagsanjan, also known as “Pagsi”. I was so inspired by him and his stories as he gave talks at the Days with the Lord retreat. I believe that was when the seed was planted in me, to inspire people, to help people grow. ;-).
My purpose in life: Through teaching and learning, I exist to help more, thus grow more.
When I help other people grow, I myself grow.
And for me to help other people grow, I must grow myself.
I write about my Heroic experience here: http://www.edwinsoriano.com/personal-development/of-heroic-eagles-of-love-of-flight/
2. What do you think is your life’s mission?
It’s only now that I’m thinking about my life’s mission.
I feel that it is closely related to two things:
(a) Influencing people at the moment. In essence, living out my purpose.
(b) And Influencing people even as I sleep (or after my life here on earth).
I’ve written about Passive Influence.
If Passive Income is income that you earn even as you sleep,
Passive Influence is influence that continues even as you sleep.
With such robust media available at our fingertips, I want to be part of the positive influences in the world, to make a difference for people who read my articles, books, watch my videos, hear my talks.
3. If you can sum up who you are and what you do in just six lines what would that be?
1.) I am a corporate trainer. helping companies develop their people through talks, seminars, team building and other experiential activities.
2.) I am a coach. helping people discover new ways of thinking and feeling about certain situations, helping them have more options in life so that they can have a happier more meaningful life.
3.) I am a businessman. I am currently building a real estate business involving purchase-renovate-sell of foreclosed properties, and later on expanding it to a nationwide service that will help more Filipinos have their own homes, as a place to live in or as an investment.
4.) I am a learner. I take pleasure in learning new skills and knowledge which expands my set of tools to help other people grow.
5.) I am a husband, son, brother, friend. I recently got married to my one true love, Rezza, back in April 2013. ;-). I love my wife day-by-day, we are on a journey of growth and learning together, and we’re aiming to have a baby this year! Yey!
6.) I am a child of God, a servant of God. In all that I do, I seek to give praise to our Lord. I seek to be a testament of God’s grace and love.
4. What made you turn to “blogging” in the first place?
I started blogging in 2005. I think my very first blog is turning 9 years in a few days. … Oh, turning 9 years on April 11.
That year, I began following the blog of a Brit in Hong Kong. He wrote about his experiences as a white man in HK. And I thought to myself — I could do this too! It was a form of self-expression that I wanted to get into.
I first wrote about my experiences with technology, thus: www.technobiography.com .
I wrote about the local telcos Globe and Smart, especially about mobile commerce services. My articles about mobile commerce and my thesis on m-commerce at the AIM paved the way for me getting invited to a conference in South Africa — Ah, still one of the biggest perks of my blogging.
The funny thing is: When I joined a telco in 2008, I stopped writing for Technobiography. I felt it was going to be a conflict of interest. I turned to other things and Technobiography continues to exist with very few additional articles the past years.
In 2007, I began my journey of self-development. This is when I began my personal development blog which is now found at www.edwinsoriano.com . Here I write about my personal reflections, my experiences with my teaching and learning, experiences living an inspired life.
I believe blogging is a powerful way to capture my thoughts and reflections. I’m able to refer back to my writing many years later. It’s my space on the web and I want to continue building it and influence more people at the same time.
5. What inspires you to become who you are right now?
Let me tell you a story.
When I was studying in the Asian Institute of Management, I had one very unique professor. My first experience of him was through email where he barked out orders to prepare us for our first session. I was expecting him to be a big burly man and probably strict as I heard he had a military background.
When I came to the class, I see this aging dinosaur of a man, with one of the most wrinkled faces I’ve seen, thick white hair, thick eyeglasses, a colorful barong, slacks and shoes and a cane as he walked slowly into the room. That was Captain Bobby Lim, a professor, my mentor, my friend.
Through the next few years, I continued to spend time with him even after I had graduated from AIM. I would spend a weeknight at their family house in Tagaytay, just sharing stories over dinner and a glass of scotch. Then we’d go out for some walking in the morning.
He was such an inspiration to me. I didn’t agree with him all the time. I guess the reason I loved spending time with Capt. Lim was because he lived a full life that I aspire for.
(read more about capt lim here: http://www.edwinsoriano.com/inspiring-people/captain-lim-my-mentor-my-friend/ )
When I meet people, I am always in the lookout for something to admire about them, something to learn from them, something to help me understand life better through the experiences and stories of these people I meet.
What inspires me to become who I am?
People around me.
People I serve.
People I interact with.
People I learn from.